PRIVACY POLICY
This is the privacy notice of Outdoor Girl (also known as Jacquie Budd). (‘I’, ‘me’, or ‘my’).
Introduction
This notice describes how I collect, store, transfer and use personal data. It tells you about your privacy rights and how the law protects you.
In the context of the law and this notice, ‘personal data’ is information that clearly identifies you as an individual or which could be used to identify you if combined with other information. Acting in any way on personal data is referred to as ‘processing’.
This notice applies to personal data collected through my website and through social media platforms and online retail platforms, including Facebook, Instagram, Twitter and LinkedIn.
Except as set out below, I do not share, or sell, or disclose to a third party, any information collected through my website.
Personal data I process
1. How I obtain personal data
The information I process about you includes information:
you have directly provided to me
that I gather from third party databases and service providers
as a result of monitoring how you use my website or my services
2. Types of personal data I collect directly
When you use my website and services, I ask you to provide personal data. This can be categorised into the following groups:
personal identifiers, such as your first and last names, your title and your date of birth
contact information, such as your email address, your telephone number and your postal addresses for billing, delivery and communication
account information, including your username and password
payment information, such as a debit or credit card number and expiry date and bank account details
records of communication between us including messages sent through my website, email messages and telephone conversations
marketing preferences that tell me what types of marketing you would like to receive
3. Types of personal data I collect from third parties
I confirm some of the information you provide to me directly using data from other sources. I also add to the information I hold about you, sometimes to remove the need for you to provide it to me and sometimes in order to be able to assess the quality of the services you offer.
The additional information I collect can be categorised as follows:
information that confirms your identity
business information, including your business trading name and address, your company number (if incorporated), and your VAT number (if registered)
information that confirms your contact information
reviews and feedback about your business on other websites through which you sell your services
unsolicited complaints by other users
4. Types of personal data I collect from your use of my services
By using my website and my services, I process:
your username and password and other information used to access my website and our services
information you contribute to my community, including reviews
your replies to polls and surveys
technical information about the hardware and the software you use to access my website and use my services, including your Internet Protocol (IP) address, your browser type and version and your device’s operating system
usage information, including the frequency you use my services, the pages of my website that you visit, whether you receive messages from me and whether you reply to those messages
transaction information that includes the details of the products services you have bought from me and payments made to me for those services
your preferences to receive marketing from me; how you wish to communicate with me; and responses and actions in relation to your use of my services.
5. My use of aggregated information
I may aggregate anonymous information such as statistical or demographic data for any purpose. Anonymous information is that which does not identify you as an individual. Aggregated information may be derived from your personal data but is not considered as such in law because it does not reveal your identity.
For example, I may aggregate usage information to assess whether a feature of my website is useful.
However, if I combine or connect aggregated information with your personal data so that it can identify you in any way, I treat the combined information as personal data, and it will be used in accordance with this privacy notice.
6. Special personal data
Special personal data is data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
I do not collect any special personal data about you.
7. If you do not provide personal data I need
Where I need to collect personal data by law, or under the terms of a contract I have with you, and you fail to provide that data when requested, I may not be able to perform that contract.
In that case, I may have to stop providing a service to you. If so, I will notify you of this at the time.
The bases on which I process information about you
The law requires me to determine under which of six defined bases I process different categories of your personal data, and to notify you of the basis for each category.
If a basis on which I process your personal data is no longer relevant then I shall immediately stop processing your data.
If the basis changes then if required by law I shall notify you of the change and of any new basis under which I have determined that I can continue to process your information.
8. Information I process because I have a contractual obligation with you
When you create an account on my website, buy a product or service from me, or otherwise agree to my terms and conditions, a contract is formed between you and me.
In order to carry out my obligations under that contract I must process the information you give me. Some of this information may be personal data.
I may use it in order to:
verify your identity for security purposes when you use my services
sell products to you
provide you with my services
provide you with suggestions and advice on products, services and how to obtain the most from using my website
I process this information on the basis there is a contract between us, or that you have requested I use the information before I enter into a legal contract.
I shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.
9. Information I process with your consent
Through certain actions when otherwise there is no contractual relationship between us, such as when you browse my website or ask me to provide you with information about my business, including my products and services, you provide your consent to me to process information that may be personal data.
Wherever possible, I aim to obtain your explicit consent to process this information, for example, I ask you to agree to my use of non-essential cookies when you access my website.
If you have given me explicit permission to do so, I may from time to time pass your name and contact information to selected associates whom I consider may provide services or products you would find useful.
I continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.
You may withdraw your consent at any time by instructing me at outdoor@jacquiebudd.com. However, if you do so, you may not be able to use my website or my services further.
I aim to obtain and keep your consent to process your information. However, while I take your consent into account in decisions about whether or not to process your personal data, the withdrawal of your consent does not necessarily prevent me from continuing to process it. The law may allow me to continue to process your personal data, provided that there is another basis on which I may do so. For example, I may have a legal obligation to do so.
10. Information I process for the purposes of legitimate interests
I may process information on the basis there is a legitimate interest, either to you or to me, of doing so.
Where I process your information on this basis, I do after having given careful consideration to:
whether the same objective could be achieved through other means
whether processing (or not processing) might cause you harm
whether you would expect me to process your data, and whether you would, in the round, consider it reasonable to do so
For example, I may process your data on this basis for the purposes of:
improving my services
record-keeping for the proper and necessary administration of my business
responding to unsolicited communication from you to which I believe you would expect a response
preventing fraudulent use of my services
exercising my legal rights, including to detect and prevent fraud and to protect my intellectual property
insuring against or obtaining professional advice that is required to manage business risk
protecting your interests where I believe I have a duty to do so
11. Information I process because I have a legal obligation
Sometimes, I must process your information in order to comply with a statutory obligation.
For example, I may be required to give information to legal authorities if they so request or if they have the proper authorisation such as a search warrant or court order.
This may include your personal data.
How and when I process your personal data
12. Your personal data is not shared
I do not share or disclose to a third party, any information collected through my website, with the exception of the circumstances in number 9 above.
13. Information you provide
My website allows you to post information with a view to that information being read, copied, downloaded, or used by other people.
For example, when you leave a review or post a message on my website, I reasonably assume that you consent for the message to be seen by others. I may include your username with your message, and your message may contain information that is personal data.
Other examples include:
tagging an image
clicking on an icon next to another visitor’s message to convey your agreement, disagreement or thanks
In posting personal data, it is up to you to satisfy yourself about the privacy level of every person who might use it.
I do not specifically use this information except to allow it to be displayed or shared.
I do store it, and we reserve a right to use it in the future in any way I decide.
Once your information enters the public domain, I have no control over what any individual third party may do with it. I accept no responsibility for their actions at any time.
Provided your request is reasonable and there is no legal basis for me to retain it, then at my discretion we may agree to your request to delete personal data that you have posted. You can make a request by contacting me at outdoor@jacquiebudd.com
14. Information obtained from third parties
Although I do not disclose your personal data to any third party (except as set out in this notice), I sometimes receive data that is indirectly made up from your personal data from third parties whose services I use.
No such information is personally identifiable to you.
15. Third party advertising on my website
Third parties may advertise on my website. In doing so, those parties, their agents or other companies working for them may use technology that automatically collects information about you when their advertisement is displayed on my website.
They may also use other technology such as cookies or JavaScript to personalise the content of, and to measure the performance of their adverts.
I do not have control over these technologies or the data that these parties obtain. Accordingly, this privacy notice does not cover the information practices of these third parties.
16. Credit reference
To assist in combating fraud, I share information with credit reference agencies, so far as it relates to clients or customers who instruct their credit card issuer to cancel payment to me without having first provided an acceptable reason to me and given me the opportunity to refund their money.
17. Service providers and business partners
I may share your personal data with businesses that provide services to me, or with business partners.
As examples:
I may pass your payment information to my payment service provider to take payments from you
I may use fraud prevention agencies and credit reference agencies to verify your identity and I may pass your information to those agencies if I strongly suspect fraud on my website
I may pass your contact information to advertising agencies to use to promote my services to you
18. Referral partners
This is information given to me by you in your capacity as an affiliate of me or as a referral partner.
It allows me to recognise visitors that you have referred to me, and to credit to you commission due for such referrals. It also includes information that allows me to transfer commission to you.
The information is not used for any other purpose.
I undertake to preserve the confidentiality of the information and of the terms of our relationship.
I expect any affiliate or partner to agree to reciprocate this policy.
Use of information I collect through automated systems
19. Cookies
Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit a website that uses them. They allow information gathered on one web page to be stored until it is needed for use at a later date.
They are commonly used to provide you with a personalised experience while you browse a website, for example, allowing your preferences to be remembered.
They can also provide core functionality such as security, network management, and accessibility; record how you interact with the website so that the owner can understand how to improve the experience of other visitors; and serve you advertisements that are relevant to your browsing history.
Some cookies may last for a defined period of time, such as one visit (known as a session), one day or until you close your browser. Others last indefinitely until you delete them.
Your web browser should allow you to delete any cookie you choose. It should also allow you to prevent or limit their use. Your web browser may support a plug-in or add-on that helps you manage which cookies you wish to allow to operate.
The law requires you to give explicit consent for use of any cookies that are not strictly necessary for the operation of a website.
If you choose not to use cookies or you prevent their use through your browser settings, you may not be able to use all the functionality of my website.
I use cookies in the following ways:
to track how you use my website
to record whether you have seen specific messages I display on my website
to keep you signed in to my website
to record your answers to surveys and questionnaires on my site while you complete them
to record the conversation thread during a live chat with my support team
20. Personal identifiers from your browsing activity
Requests by your web browser to my servers for web pages and other content on my website are recorded.
I record information such as your geographical location, your Internet service provider and your IP address. I also record information about the software you are using to browse my website, such as the type of computer or device and the screen resolution.
I use this information in aggregate to assess the popularity of the webpages on my website and how I perform in providing content to you.
If combined with other information I know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to my website.
21. Re-marketing
Re-marketing involves placing a ‘tracking technology’ such as a cookie, a ‘web beacon’ (also known as an ‘action tag’ or a ‘single-pixel GIF’) to track which pages you visit and to serve you relevant adverts for my services when you visit some other website.
The benefit of re-marketing technology is that I can provide you with more useful and relevant adverts, and not show you ones repeatedly that you may have already seen.
I may use a third-party advertising service to provide me with re-marketing services from time to time. If you have consented to my use of such tracking technologies, you may see advertisements for my products and services on other websites.
I do not provide your personal data to advertisers or to third-party re-marketing service providers. However, if you are already a member of a website whose affiliated business provides such services, that affiliated business may learn of your preferences in relation to your use of my website.
Other matters
22. Your rights
The law requires me to tell you about your rights and my obligations to you in regard to the processing and control of your personal data.
I do this now, by requesting that you read the information provided at http://www.knowyourprivacyrights.org
23. Use of my services by children
I do not sell products or provide services for purchase by children, nor do I market to children.
24. Encryption of data sent between us
Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust mark in your browser’s URL bar or toolbar.
25. Delivery of services using third party communication software
With your consent, I may communicate using software provided by a third party such as Facebook (WhatsApp), Apple (Facetime), Microsoft (Skype, Teams) or Zoom Video Communications (Zoom).
Such methods of communication should secure your personal data using encryption and other technologies. The providers of such software should comply with all applicable privacy laws, rules, and regulations, including the GDPR.
If you have any concerns about using a particular software for communication, please tell me.
26. Data may be processed outside the UK
My website is hosted on Squarespace’s private cloud.
I may also use outsourced services in countries outside the UK from time to time in other aspects of my business.
Accordingly data obtained within the UK or any other country could be processed outside the UK.
27. Control over your own information
It is important that the personal data I hold about you is accurate and up to date. Please inform me if your personal data changes.
At any time, you may contact me to request that I provide you with the personal data I hold about you.
When I receive any request to access, edit or delete personal data I first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.
Please be aware that I am not obliged by law to provide you with all personal data I hold about you, and that if I do provide you with information, the law allows me to charge for such provision if doing so incurs costs for me. After receiving your request, I will tell you when I expect to provide you with the information, and whether I require any fee for providing it to you.
If you wish me to remove personally identifiable information from my website, you should contact me to make your request.
This may limit the service I can provide to you.
I remind you that I am not obliged by law to delete your personal data or to stop processing it simply because you do not consent to me doing so. While having your consent is an important consideration as to whether to process it, if there is another legitimate basis on which I may process it, I may do so on that basis.
28. Communicating with me
When you contact me, whether by telephone, through my website or by email, I collect the data you have given to me in order to reply with the information you need.
I may keep personally identifiable information associated with your message, such as your name and email address so as to be able to track my communications with you to provide a high quality service.
29. Complaining
If you are not happy with my privacy policy, or if you have any complaint, then you should tell me.
When I receive a complaint, I record the information you have given to me on the basis of consent. I use that information to resolve your complaint.
I aim to investigate all complaints relating to user generated content. However, I may not be able to do so as soon as a complaint is made. If I feel that it is justified or if I believe that the law requires me to do so, I shall remove the content while doing so.
If your complaint reasonably requires me to notify some other person, I may decide to give to that other person some of the information contained in your complaint. I do this as infrequently as possible, but it is a matter for my sole discretion whether I do give information, and if I do, what that information is.
I may also compile statistics showing information obtained from this source to assess the level of service I provide, but not in a way that could identify you or any other person.
If a dispute is not settled then I hope you will agree to attempt to resolve it by engaging in good faith with me in a process of mediation or arbitration.
If you are in any way dissatisfied about how I process your personal data, you have a right to lodge a complaint with the Information Commissioner's Office (ICO). This can be done at https://ico.org.uk/make-a-complaint/. I would, however, appreciate the opportunity to talk to you about your concern before you approach the ICO.
30. Retention period
Except as otherwise mentioned in this privacy notice, I keep your personal data only for as long as required by me:
to provide you with the services you have requested
to comply with other law, including for the period demanded by my tax authorities
to support a claim or defence in court
31. Compliance with the law
My privacy policy complies with the law in the United Kingdom, specifically with the Data Protection Act 2018 (the ‘Act’) accordingly incorporating the EU General Data Protection Regulation (‘GDPR’) and the Privacy and Electronic Communications Regulations (‘PECR’).
32. Review of this privacy policy
I shall update this privacy notice from time to time as necessary.